I) visual nature of society - T. V. ; rapid scanning; visual impressions (pictures rather than words); barrage of separate images (50 in two minutes of commercials); Pop art easy to grasp at a glance

2) attitude of Pop - fit changing life style of 1960s: kitchen appliances not only white but also other colors; cars in brighter and brighter hues; Beatles: fad for trivia

3) engineered by artists themselves - Warhol & Oldenburg big self-promoters; Warhol oversized glasses, white wig, 8-hour films; Oldenburg "happenings"

4) simplicity - extraneous, distracting elements removed; signatures on back

5) basic materials - smooth, glossy like two-dimensional images on TV or in magazines; smoothed away brush strokes; used Silk screening

6) Pop art works seemed anonymous like advertisements; once an artist conceived an idea the rest was almost mechanical; used projectors to blow up their sketches; traced enlarged originals; used gridding, Benday dots